I launched a performance menswear label with the goal of making (inter)stellar performance clothing that could be worn everyday. I launched a few Kickstarter campaigns to see if anyone would be interested in the product and ended up raising nearly $100K in funding. This led to a few rounds of production in Los Angeles. The project was a success; Hundreds of American-made jackets and trousers were shipped to humans all over the world.
Photography by Sam Pick
Creative direction, brand system, product design, UI design, graphic design